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To Whom It
May Concern ：
I
would like to recommend Mr. Francis Hung as an excellent
trainer in his field.
Mr. Hung was
instrumental in developing and delivering our “License
to Business Development Project and Product management”
program to strengthen our newly build business unit
organization in China:
For this
task, we had to localize the content of our global
program and adapt it to both, the specific needs of our
China organization and the level and background of our
participants.
For this
purpose we evaluated two famous training providers and
finally – after attending their public courses and
detailed discussions – decided to partner with Mr. Hung:
Besides his training style, attitude and openness, we
were impressed by his international scope, combining a
profound understanding of the needs of international
companies with a deep knowledge about the realities of
product development, market challenges and skill levels
in China.
Based on his
rich fund of materials and his many years of experience,
Mr. Hung very quickly understood the needs of our
organization and was instrumental making this course
happening. With his flexibility and experience, he was
able to accommodate many special requests, integrate
cases from our company’s business environment and tailor
this course along our group’s core product development
process.
I found a very
professional, effective, well organized partner and
trainer in Mr. Hung: It was a pleasure working with him,
and also participants appreciated and enjoyed his
hands-on teaching style and the cases and tools he
provided: Our organization has made a clear step forward
in becoming more independent and professional when it
comes to the development of new markets and
products.
西蒙 Juergen Simon
执行副总经理
Executive Deputy General Manager Buhler Yijiete Color
Sorting Machinery (Hefei) Co., Ltd Juergen.
About Buhler
Bühler www.buhlergroup.com is a specialist and
technology partner for plant and equipment and related
services for processing basic foods and manufacturing
advanced materials. The Group is a global market leader
in the supply of flour production plants, pasta and
chocolate production lines, animal feed manufacturing
installations, and aluminum die casting systems.
The core
technologies of the Group are in the field of mechanical
and thermal process engineering. With its expertise and
over 150 years of experience, Bühler time and again
rolls out unique and innovative solutions for its
customers, helping them achieve success in the
marketplace. Over the decades, Bühler has come to be
acknowledged as a reliable partner, thanks to its
distinct commitment to quality and its global
presence.
Bühler Group operates in over 140 countries, has a
global payroll of over 10,000, and generated sales
revenues of CHF 2,409 million in fiscal 2012. In China,
Buhler runs 5 factories and employs 3500 people. Wuxi
hosts the headquarter of Buhler for China and
South-East-Asia.
Context
of the “License to Business Development Project and
Product Management Program”
As part of our
group’s transition from a centralized into a regional
organization, our China organization is building
complete competences and personnel to develop new
products in China for China and other markets with
similar needs: Until recently all such work was done
centrally in our headquarters.
After our
China management initiated underlying organizational
changes, every business unit had to recruite at least
one product manager. Most of the new positions were
staffed using existing experts with strong technical and
industry background. However, most of them had never
done any product management related work and needed to
acquire the necessary marketing and business skills and
competences in short time.
Just half year before us, our headquarter had designed
and carried out a multi-module product management
training course in cooperation with the University of
St. Gall in Switzerland. While much of the theory was
also relevant for us, most of the cases and also the
focus and methodologies were not suitable for the highly
dynamic but also fragmented industry contexts in
China.
The
headquarters therefore agreed to let us design our own
program, combining the principles and global tools and
processes our group is using worldwide with cases and
methods suitable for the China environment and adjust it
to the level of our people and the challenges they were
facing during their daily life.
Target was to equip 17 participants with tools, theory,
exercises and tests to learn how to identify
opportunities, formulate business plans, systematically
evaluate and formulate market needs and develop and
launch solutions in the region for the region.
Mr.
Hung was instrumental in developing this program: With
his rich knowledge of previous trainings, cases and
understanding of how to explain new contexts to
technical people, we were able to quickly analyze the
Swiss program, add local cases, design specific group
works and customize the entire program to our needs.
Mr.
Hung was the main teacher throughout our 4 module
program @2-3 days which was delivered over the period of
12 months, featuring basic theory, introduction of
methods and tools, practical exercises, integrating real
cases, simulating real life situations, having an
exchange session with our China top management team and
finally a test and graduation ceremony which was
attended by the China management and representatives of
the group’s Top management.
Without
the experience, flexibility and passion of Mr. Hung, we
would not have been able to develop this program in such
a short time and deliver it to participants in an
easy-to- understand and practical way.
Our
organization has well absorbed the knowledge and
training and is using the key concept in daily life – we
can see many new products and developments coming up and
our product managers and business development experts
have become more professional but also more confident in
exploring new potentials and realizing their ideas and
concepts within our organization and also in cooperation
with experts worldwide.
This
training has been well received not only by participants
and the China management team, but also got high
priority and attention on the group level: So far, China
is the only region, were we managed to develop and run
such a highly customized program.
We would like
to thank Mr. Hung for his contribution and can recommend
him as a highly professional coach and teacher and a
very flexible and pleasant person to work with and learn
from.
We
will consider him for any new rounds of this training.
Hefei, 2013-10-25.
致评审委员会:
我在此推荐Francis Hung（熊恩泰）先生为年度十大优秀讲师。
熊老师在我们公司“业务发展产品与项目管理许可证”项目中发挥了重要作用，极大地强 化了公司在中国新设的业务单元。
在这一项目中，我们需要将公司的全球化战略本土化，以满足中国市场的特殊要求，以及 客户的水平和文化背景。
基于以上目的，我们公司评估了两家著名的培训机构，在试听了公开课和进一步详细商讨
之后，我们决定与熊老师合作。熊老师的培训风格，培训态度和课堂开放性给我们留下了
非常深刻的印象。同时，熊老师的跨国工作背景，将跨国公司产品开发与中国市场实际产
品开发相结合对比的能力也深深折服了我们。
凭借着丰富的背景和多年的培训经验，熊老师很快地了解了我们公司的需求，并在公司举
行了项目设计。因为熊老师拥有高度的灵活性和经验，所以能很快地适应公司提出的许多
特殊要求，并能从公司的商业运营环境中整合案例，将培训课程与公司的新产品开发流程 很好地融合。
熊老师是一个专业、高效、有条理的工作伙伴和培训讲师，能与他共事非常开心。同时参
加培训的学员也非常喜欢熊老师的教学风格，商业案例以及他提供的实用工具。经过熊老
师的培训后，我们公司在新产品和新市场开发中取得了明显进步，变得更独立，更专业。
西蒙 Juergen Simon 执行副总经理 Executive
Deputy General Manager
单位：布勒易捷特色选机械（合肥）有限公司
关于布勒
布勒集团 www.buhlergroup.com 是在食品加工以及先进材料加工领域中，提供成套工程、设
备以及相关服务的专家和技术合作伙伴。 作为面粉生产企业、意大利面和巧克力生产线、
宠物饲料成套加工设备及压铸系统的供应商，布勒集团始终是全球市场的领导者。
布勒集团的核心技术是机械加工和热处理工艺。 以其专业知识和150多年积累的经验，布勒
不断地为客户推出独特创新的解决方案，帮助他们在市场上取得更大的成就。 经过几十年
的努力，布勒以其特定的品质承诺和遍布全球的业务网络已经在全球范围内被推崇为一个可 靠的合作伙伴。
布勒公司的业务遍及 140 多个国家，在全球拥有 10,000 名员工，2012 年，布勒集团销售额 达到 24
.09亿瑞士法郎。在中国，布勒拥有5个生产基地，3500名职工。布勒在东南亚地区 和中国地区的总部设在无锡。
“业务开发产品和项目管理许可证”项目背景
布勒中国的成立是布勒集团由总部到世界各个区域扩展过渡的一部分，目前，布勒中国已具
备足够的能力和人员在中国市场开发新产品，并满足市场其他类似的需求。直到最近，所有 的过渡工作已在总部完成。
布勒中国的组织架构发生变动之后，每个业务单元至少需要招聘一位产品经理。新职位主要
是聘请具备较强技术和行业背景的专家担任，然而，他们中大部分人从未从事过任何与产品
管理相关的工作，所以，新的产品经理们需要在短时间内获得必要的市场营销能力和业务技 能。
我们仅有半年时间，于是公司总部与瑞士圣加仑大学合作，设计并推出了多模块产品培训
管理课程，尽管课程中大部分的理论与我们相关，但是课程中的重点和方法论却不适合高 速发展，行业分散的中国市场。
于是，总部同意让我们自己设计培训项目，将中国市场的准则和全球化的工具、流程相结
合，将全球通用的案例和方法与中国的商业环境相结合，并调整到适合中国员工的水平。
培训项目的目标是17个学员通过使用工具，学习理论，进行练习和测试，学会如何识别市
场机会，制定业务计划，系统的评估和规划市场需求，并提出解决方案。
熊老师协助开发此项目：熊老师丰富的培训经验，案例以及给技术人员培训的技巧发挥
了重大作用。我们很快分析了瑞士的项目，加入中国本地的案例，设计特定的团队工 作，并根据我们的需求定制整个项目。
我们共有12个月培训期，4个培训模块，每个模块持续2-3天时间，而熊老师是我们培训
项目的主要讲师。培训中涉及基本理论学习，方法和工具引进，实际练习，真实案例结
合，现实生活情况模拟，其中还有一部分是与中国顶尖项目管理团队进行交流。在培训
最后将进行结业测试，测试过后将举行由中国顶尖管理团队出席的毕业典礼。
如果没有富有经验，灵活性和激情的熊老师，我们将不能在如此短暂的时间里开发出这
些项目，也不能以易于理解和可行的方式给学员进行培训。
公司学员很好地吸收了培训的知识，并将知识运用与日常工作中。现在，我们可以发现更多新产品，我们的产品经理和业务拓展专家变得更专业，也更有信心开发潜在产品，
更有信心在公司中实现他们的想法，并与世界各地专家展开合作。
该培训不仅被公司内部学员和中国的管理团队认可，而且还获得集团层面的高度重视和
关注。注：到目前为止，中国是唯一一个地区开发运行如此高度定制的方案。
我们特别感谢熊老师为我们公司所作出的贡献。熊老师是一个非常专业的讲师，也是一个灵
活、让人感觉自在的同事，他身上有很多值得我们学习的地方。 我们将会考虑他任何新一轮的培训。
2013年10月25日于合肥
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